Healthy Living in the North

Growing breastfeeding-friendly communities: you can help!

breastfeeding mom on picnic bench

Nursing mothers have the right to breastfeed their children in a public area.

As a breastfeeding mother, I have received support from friends, family, health professionals, and community members. This was true in the early days, as my baby and I were getting the hang of breastfeeding, and it is still true today as I continue to nurse my toddler. While I have generally felt supported, I also know that mothers can face challenges when breastfeeding.

Promoting, protecting, and supporting breastfeeding is a responsibility shared by families, communities, health regions and policy makers. This means supporting individual mothers, as well as growing breastfeeding-friendly communities.

breastfeeding mom in barber shop

Is your business breastfeeding friendly?

A challenge a woman should not have to face is a lack of knowledge about her right to breastfeed. Did you know that women’s right to breastfeed is protected by law in British Columbia? As per B.C.’s Ministry of Justice:

  • Nursing mothers have the right to breastfeed their children in a public area
  • It is discriminatory to ask a mother to cover up or breastfeed somewhere else

Women’s right to breastfeed is not new, but it may not be common knowledge. A little education and respectful conversation can go a long way.

Are you wondering what you or your business can do to make northern communities breastfeeding friendly and safe?

Consider ordering a free breastfeeding decal from Northern Health! The “Growing for Gold” decal can be placed on a glass door or window to show a welcoming attitude and support for breastfeeding moms and babies. The decal also comes with helpful information that you can share with staff or clients/customers, including:

  • “All women have a right to breastfeed. Anytime. Anywhere.”
  • Tips for creating breastfeeding-friendly spaces
  • Responding to a family’s request for a more comfortable or private location
  • Managing customers who may express negative feelings towards public breastfeeding

    Growing for Gold Breastfeeding Friendly decal

    The Growing for Gold decal on your business window shares your support and welcome to breastfeeding moms and babies.

When you order a decal, your business/facility will be added to the list of Breastfeeding Friendly Places on the Growing for Gold website (join the recently signed up Telkwa General Store & Café and other northern B.C. businesses who have shown their support by requesting a decal!).

A decal is a small thing, but it sends an important message and supports a valuable conversation. Help us to grow breastfeeding-friendly communities across the north!

Lise Luppens

About Lise Luppens

Lise started her career as a dietitian with Northern Health in 2004 when she moved to Terrace "for a year." More than 10 years later, she is now part of the regional population health registered dietitian team and she continues to love living, working and playing in B.C.'s northwest. Lise enjoys playing outside with her husband and friends and you might find her skiing, biking or kiting. She’s passionate about local food, keeps a garden, enjoys local community-supported agriculture (CSA) and farmers market goodies, and carries out food preservation projects.

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